Cocolife has earned two prestigious recognitions at the Asian Experience Awards 2026, receiving Philippines – Brand Experience of the Year (Insurance) for the Alagang Cocolife Wellness Forum and Community Run, and Philippines – Product Experience of the Year (Financial Services) for the Alagang Cocolife Line of Health Products.
This dual recognition highlights Cocolife’s commitment to creating meaningful experiences that extend beyond traditional insurance, bringing together health and financial protection, accessible solutions, and community engagement to support the well-being of Filipinos.
The Asian Experience Awards recognizes organizations across Asia for delivering outstanding brand and customer experiences through innovative solutions. The ceremony was held on October 1, 2026, at the Marina Bay Sands Expo and Convention Centre in Singapore, bringing together awardees from various countries in the region. Cocolife emerged as a winner among its Asian counterparts, highlighting the company’s ability to deliver meaningful customer experiences and initiatives that stand out on a regional stage.
The Philippines – Brand Experience of the Year (Insurance) award recognizes the value of the Alagang Cocolife Wellness Forum and Community Run, an initiative designed to promote holistic wellness through health education, preventive practices, and active living.
The Wellness Forum, held in Manila and Davao, brought together clients, brokers, employees, and members of the public for discussions on healthy living, disease prevention, and financial preparedness.
Complementing the Wellness Forum is the Community Run, one of the key activities of the Alagang Cocolife Run Club, founded by Ma. Rowena Asnan, FVP and Head of Marketing and Research, which has grown to over 1,000 members nationwide. The community run has encouraged participants to embrace fitness and build stronger connections, with four community runs legs conducted since 2025. Together, these activities reinforce Cocolife’s belief that caring for people means empowering them to make informed decisions about their health and future.
The Philippines – Product Experience of the Year (Financial Services) award recognizes the Alagang Cocolife Line of Health Products, which addresses the interconnected concerns of health and financial security. Building on the pioneering Cocolife Aruga plan, the portfolio expanded with Cocolife Agapay and Cocolife Kalinga to offer options for varying needs and budgets. Through these new products, Cocolife aims to help more Filipinos prepare for health-related uncertainties and strengthen their financial resilience.
“Through Alagang Cocolife, we want to go beyond providing insurance and build meaningful relationships with our customers and communities. It’s about helping Filipinos achieve better health and financial well-being while making them feel cared for and supported every step of the way.” said Ma. Rowena Asnan, FVP and Head of Marketing and Research.
Together, these recognitions reflect Cocolife’s commitment to understanding and caring for Filipinos through meaningful experiences and accessible health protection. For more information about Alagang Cocolife and our suite of products and services, visit: https://www.cocolife.com/
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